Brandjam: Humanizing Brands Through Emotional Design.

Brandjam: Humanizing Brands Through Emotional Design. Review

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Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience.




• Follow-up to Emotional Branding—50,000 copies sold in nine languages

• Insider's look at creating powerful, compelling brands and identities

• Exciting new ideas for using design to drive consumers to embrace brands

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Rerate Products

• Emotional Branding: The New Paradigm for Connecting Brands to People (Updated and Revised Edition)
• The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
• On Paradise Drive: How We Live Now (And Always Have) in the Future Tense
• Millennials and the Pop Culture
• Designing Brand Identity: An Essential Guide for the Whole Branding Team

Customer Review

Oct 19, 2011 13:25:15