Showing posts with label Brands. Show all posts
Showing posts with label Brands. Show all posts

Monday, December 26, 2011

Back of the Box Cooking: 30-Minute Meals: 500 Quick and Easy Family Recipes from America's Favorite Brands

Back of the Box Cooking: 30-Minute Meals: 500 Quick and Easy Family Recipes from America's Favorite Brands Review


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A new time-and money-saving collection of your favorite brand-name recipes! Whether for a family weeknight dinner, a brunch with friends, a potluck supper, or a school bake sale, the recipes in this delectable book incorporate fresh ingredients, trusted family brands, and take less than 30 minutes to prepare! In this companion volume to Back of the Box Cooking, emphasis is on meeting the needs of busy families who still want to bring to the table yummy and healthful foods that everyone in the family will enjoy. With the top-rated recipes from the Web sites and test kitchens of such trusted brands as Campbell's, Birds Eye, Quaker, Cascadian Farm, Newman's Own, Nestle, General Foods, and more, this book offers time-saving tips, a pantry list, and the opportunity to create home-cooked meals every day.

Five hundred brand-new recipes include appetizers, main courses, side dishes, and desserts. This essential book for every busy cook ensures less time in the kitchen and more time at the table with family and friends.



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Dec 26, 2011 18:47:21

Wednesday, November 23, 2011

Anxious Objects: Willie Cole's Favorite Brands

Anxious Objects: Willie Cole's Favorite Brands Review


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An object maker, musician, poet, and performer, Willie Cole is an artist with remarkably diverse art-making skills and a formidable imagination. Best known for his assemblage, mixed media sculptural works, and prints, Cole liberates and aggrandizes everyday artifacts, including irons, ironing boards, hairdryers, high-heeled shoes, lawn jockeys, bicycle parts, and other discarded domestic appliances and hardware and transforms them into powerful and iconic art works.

The time-textured objects that he works with are seen by most as banal and expendable, but in Cole’s hands they are given new vitality and metaphorical meaning. Frequently, he takes his found American consumer objects and Africanizes or ritualizes them, creating potent global artistic hybrids. His works also track his distinctive, Newark, New Jersey–based heritage, movingly melding the social, political, and cultural perspectives of urban African American experience.

Although wit and humor are often evident in his methods, Cole’s readaptions of African tribal art motifs and forms are based more in respectful appreciation than appropriation and careful study rather than simple imitation. His works address a range of serious topics including race relations, capitalist materialism, religious belief systems, and human pathos.

Surveying the wide range of Cole’s methods, media, and themes from the late 1980s to the present, this catalog includes thirty stunning color illustrations of his most significant sculptures, paintings, works on paper, and prints. An extensive interview with Cole by Dr. Leslie King-Hammond, Dean of the Maryland Institute of Art, as well as a commentary by Dr. Lowery Stokes Sims, President of the Studio Museum in Harlem, about Cole’s pivotal residency there place this unique artist’s work in the context of African American and contemporary art. The catalogue also includes biographical information in the form of two chronologies, one of which is a personal resumé by the artist, as well as exhibition histories, bibliographies, and a listing of public collections of his work.


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Nov 23, 2011 19:14:03

Wednesday, October 19, 2011

Brandjam: Humanizing Brands Through Emotional Design.

Brandjam: Humanizing Brands Through Emotional Design. Review


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Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience.




• Follow-up to Emotional Branding—50,000 copies sold in nine languages

• Insider's look at creating powerful, compelling brands and identities

• Exciting new ideas for using design to drive consumers to embrace brands


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Oct 19, 2011 13:25:15

Tuesday, July 12, 2011

Back of the Box Cooking: 500 Delicious, Easy-to-Prepare Recipes from America's Best-Loved Brands

Back of the Box Cooking: 500 Delicious, Easy-to-Prepare Recipes from America's Best-Loved Brands Review


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These recipes are as diverse as they are delicious—from the incomparable Toll House Chocolate Chip Cookie to the comfort-food favorite Campbell's Green Bean Casserole to new favorites like Lundberg's Risotto by the Sea—durable, nourishing family pleasers that can be made quickly and easily with the help of brand-name ingredients. Every recipe in Back of the Box comes directly from a brand-name company, and they include dishes for every palate and occasion. From easy meals with few ingredients to gourmet dishes and those incorporating organic foods, you'll find recipes from such trusted companies as Frito-Lay, Quaker Oats, Hershey, Ocean Spray, Del Monte, McCormick, Birds Eye, Perdue, J. M. Smucker, Applegate Farms, Eden Foods, Nature's Path, and Annie's Naturals.

Organized traditionally, from Appetizers to Desserts, Back of the Box also includes fascinating features on the origins of the recipes and other fun facts, as well as preparation times and a pantry list. Special symbols indicate recipes that are particularly quick and easy and those appropriate for diabetics. This is a must-have collection for every cook's library—but it's sure to spend more time on the counter than on the shelf!


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Jul 12, 2011 17:46:21